Chief Executive Officer and Chairman of the Board
Charlie Brotman, the Founder, CEO and Chairman of the Board of Brotman•Winter•Fried Communications, is a native-born Washingtonian who recently celebrated his 84th birthday. While he spent 44 years as principal in his own publicity company, he will mark 59 years as a sports publicist and PR guru this year.
Recognized as a leading Public Relations expert in Washington, D.C, Brotman is constantly called upon to provide public relations analysis and commentary on major issues by local and national media, including newspapers, magazines, radio and television networks.
During the 1950s and ’60s, Brotman worked as an on-air radio-TV personality and a marketing/promotions/publicity director. In 1969, he opened Charles J. Brotman & Associates in Washington, D.C. specializing in the promotion and publicity of sports and entertainment events. In September 1992, Brotman & Associates merged with the firm of Winter•Fried Communications.
Brotman began his 49 year reign as Inaugural Parade Announcer in 1957, during the second term of the Eisenhower administration, and has been invited back to every Inaugural since – the 2009 Obama/Biden parade was his 14th consecutive Inaugural!
Brotman was the former stadium announcer for the Washington Senators Baseball Club, and also introduce the nation’s Chief Executive at Senators Opening Day baseball games, throwing out the ceremonial “first ball” from 1956 through 1971. He served the same function again during the Washington National’s inaugural season when Major League Baseball returned to the District for the 2005 season, after a 33 year absence.
He has been inducted into 10 different Halls of Fame during his more than 50 years in public relations and announcing, including the Washington Hall of Fame, the Jewish Sports Hall of Fame, Jock’s Hall of Fame, the Public Relations Society of America Hall of Fame, the Advertising Club of Washington Hall of Fame and the Greater Washington Fastpitch Hall of Fame.
From 1956 through 2003, Brotman included virtually every sports entity imaginable in his stable of PR clients. Of equal significance is his relationship and association with area business, social and political leaders. Over the years, he has developed strong and close personal working relationships with the presidents and chief executives at many of Washington’s top corporations. He also works closely with local, regional and national political leaders, counting several among his many personal friends.