Kenny Fried

Kenny Fried

Executive Vice President

Kenny Fried has more than 33 years of marketing and public relations experience.  Fried works on the agency’s high profile retail and event clients both in a managerial and creative capacity. 

Through the years, he has been on the forefront of innovative marketing and public relations programs for clients across the nation. Fried has been handling projects for Foot Locker since 1981 including creating and managing cause related marketing programs in more than 35 cities as well as handling national PR for the company’s marque event in New York City, Charlotte, Wisconsin, Los Angelo’s and San Diego. He also has been a leader in crisis communications PR handling long term projects for both Starbucks Coffee and lululemon.

Prior to assuming his present position, Kenny served for 11 years as a partner of Winter•Fried Communications which merged, in September 1992, with the firm of Charles J. Brotman & Associates to form Brotman | Winter | Fried Communications. 

Kenny also works on BWF’s running campaigns, having managed all projects for Foot Locker – including the annual Foot Locker Cross Country National Championships – for more than 20 years.  He was the race manager for the Sallie Mae 10K and plays a regular role on the National Race to End Women’s Cancer and the Navy Mile on Pennsylvania Avenue.