Event Management

According to the dictionary, an event is "a planned public or social occasion, especially one of importance." BWF knows how to make your event not just special, but important, in a way that will make the media and the public sit up and take notice.

Marketing Promotions

Marketing promotions don't look like marketing ... but that's why they work so well.  Whether BWF chooses street teaming, partnership creation, media buy supplements or outside event sponsorship, we always choose the best grassroots approach to give you the biggest possible bang for your promotional buck.

Public Relations

BWF knows that public relations means telling your story well enough to get even jaded media reps excited -- and when they're excited, they will tell your target audience all about you and make them listen. Getting the media to reach out for you is what publicity is all about, and we've been doing it well for more than forty years.


From running races and walkathons to corporate sport competitions, BWF handles the full spectrum of activities ranging from promoting and marketing of athletic competitions to full event management, from the start line to the finish.  


Champions are created at every level when BWF manages or publicizes sporting event.  We have facilitated campaigns for pro teams, international sports competitions, national organizing bodies, university athletic departments, competition venues and participatory events.

Special Events

A BWF grand opening is always innovative.  Whether it’s a shopping mall, a restaurant, a retail store, a jeweler, a big box outlet or a hospital, BWF takes special events to a whole new level. 

Special Events

From fundraisers to award ceremonies – and everything in between – BWF facilitates the entire spectrum of special event management and facilitation; literally from soup to nuts.


BWF specializes in all things restaurant related from grand openings and the creation of gala fundraising events to ongoing marketing, promotions and media generation.


Stores, malls and street-level service providers have distinctive and varying needs.  BWF creates highly specialized promotional campaigns designed to impact each client’s precise target market audiences.  


We make our clients’ special events truly special.  NBC4’s Doreen Genzler, Jim Handly, Carol Maloney and Doug Kammerer help usher in the grand opening of Lucky Strike Lanes in Bethesda.


BWF tells the full story about our broad range of entertainment clients which includes museums, performing arts venues, ice shows, comedy clubs, circuses and food/music festivals.

The Washington-area’s leading Public Relations, Marketing and Special Events agency for: Sports, Entertainment, Restaurants and Retail, & Special Event Management.


McLean, VA-based Brotman | Winter | Fried (BWF) is ranked consistently among the top 15 public relations and special events agencies in the Washington, D.C. area, according to the Washington Business Journal Book of Lists,

We apply our full arsenal of skills, tactics and methods to help our clients achieve their marketing, communications and logistical goals by providing creative, innovative and effective solutions.

Ready to bring your vision to life?

BWF can make it happen.